During my career I have built a wide ranging set of skills, expertise, and industry contacts within both the marketing and wine industry. I have an MBA, I have studied for the Chartered Institute of Marketing exams (CIM) and WSET Level 2, 3 and Diploma levels. Most recently I took my WSET Level 1 Sake qualification. Alongside this I have strong practical experience of the day to day challenges facing wine businesses whether they are wine makers, or businesses selling wine in the UK. My wider experience of marketing and brand building means I can help businesses to tell the stories behind their brands and engage with their audience.

The most important thing for me about working with people and working with wine is to ensure we all enjoy the experience. Let’s enjoy a glass of wine together and see what happens next!

In the beginning I like to build strong relationships with people who share my values of openness, honesty, a one team approach, and a genuine passion for what we want to achieve with wine.

norman (1)

 

I can work with vineyards and wine businesses in a number of different ways that suit their needs and affordability.

Write to me norman.comfort@getcomfortable.co.uk or call me on 07530 708125 for an informal discussion.

Visit my LinkedIn Profile : linkedin.com/in/getcomfortable/ or my Instagram Channel : instagram.com/getcomfortable

 

Here are some of the ways I can work with you.

Board level input

I can contribute to your management board in a way that works best for you, contributing or leading specific areas of thinking and business direction.  I can also assist in leading best practice management around developing a board, how it operates, and how it facilitates the best results for your business.

Project and outcome related work

I can work on a project basis, where we agree a piece of work and an outcome that you need to achieve.  Examples of this kind of brief, can include

Labelling and packaging review

Wine assessments and positioning recommendations that include price, distribution and marketing strategy

Accessing new markets, undertaking feasibility studies, identifying partnerships, importing/exporting critical requirements for success

Ongoing support

I sometimes work as an “outsourced” or “freelance senior manager with practical know how” in marketing or general management type roles to support wine businesses.  This could be on a long term basis, or during a period of growth or urgency, or whilst you look to appoint a full time member to your team.